The essential guide to putting your business on a global stage. This workshop will provide an understanding of the key principles to successfully market and sell overseas. Learn how to produce a strategic plan for entering overseas markets.
Agenda:
09:00am: Registration
09:15am: Workshop start
12:45pm: Lunch
16:00pm: Finish
Overview
This course is designed to help companies improve their knowledge, thinking and capability in winning business overseas, and delegates will leave with added confidence and skills to apply when considering future opportunities. The highly interactive workshop is appropriate for delegates who are new or relatively inexperienced exporters, or current exporters who are looking to improve their marketing and sales strategies.
The networking element of the workshops is an important benefit of attending. We encourage attendees to reflect on the issues covered as they affect their own businesses and also group delegates together to give them every opportunity to share their experiences and relevant case examples with others who may have similar products and/or services or target customers.
Winning Business in International Markets - learning outcomes
On completion of this masterclass, delegates will have learned about:
- some business models which will help them to understand and focus their international offer
- introducing their company (getting the pitch and positioning right) both in writing and verbally
- understanding the opportunity, who the client is, and what will make them sit up and take interest
- marketing communicating and working with customers and intermediaries overseas, and how to initiate and follow up discussions
- preparing for a visit to the market (either as part of a group or individually) and presenting their company’s offer
- how to negotiate successfully in different markets
- following up and getting feedback
All delegates receive a set of notes and exercises to help them plan and prepare for sales and marketing activities with potential customers overseas. These can be used to help throughout the process and for targets in any sector in any export market.
Speaker: This workshop will be led by Mr John Harrison (JH Market Strategy Ltd)rnrnJohn is a specialist in export training, mentoring and business strategy, market research & communications – in particular for companies and organisations that are currently or in fact planning to develop and grow through international trade.