If you are looking to export your product into an overseas market then internationalising your website is the next step. We will show you how to do this to gain maximum online expose and look at other considerations including language, payment gateways, cultural issues and other problems you may face. Another way to access a new market is through online marketplaces as the established nature of these marketplaces make them a great place for sellers to begin selling.
This masterclass will cover:
- How to internationalise your website
- How to increase your overseas digital footprint
- What you need to think about when creating your website content
- Creating a solid internationalisation strategy
- What are e-Marketplaces and how do they work?
- Which ones are suitable for your business / products
- How to rank better in Amazon
- How to use Amazon Pan-European
- How to use Amazon FBA (Fulfilled by Amazon) and the benefits of Prime
Presenter:
Being delivered by Sarah Lumley-Holmes - With over 10 years’ experience Sarah has a breadth of knowledge in all aspects of digital marketing. She has extensive strategic and practical experience in a range of disciplines including social media, search marketing, advertising, analytics, email marketing and mobile marketing. Having previously worked for ecommerce businesses and large scale organisations across the UK she has a passion for digital marketing.