During a thought provoking session full of advice for modern businesses, John Corser, Express & Star business editor, will give his insight into how companies can ensure they get their messages to multiple audiences at once. He will also explain how he has adapted to the digital world and in particular, how his social media presence has developed a whole new audience. Delegates will be given guidance by Sundeep Sehijpal of Star PR and a member of the Expressandstar.com digital team.
For many businesses, print media is easy to understand. Put simply, there is bad news on the front page and football on the back page. However, businesses are struggling with the digital world, with continuous new terminology and rapidly changing digital options.
Creating and sharing online material such as videos, blogs, and social media posts can stimulate interest in brands, products or services.
The event is aimed at business owners, marketing executives, marketing managers, communications executives and company directors.
Attendees will leave understanding more on how to write a positive content story about their organisation to meet their communications objectives.
Guidance and insight will be shared on how writing digital content is totally different to that of a press release, to include the do’s and don’ts to achieve maximum reach.
Agenda:
09.30am: Arrivals
10.00am: Presentation
11:00am: Finish
11.20am: Tour of newsroom
12.00pm: Depart
Speaker: John Corser, Express & Star Business Editor